Hey for existing AOK readers all you need to know is all brand building, tee reviews, etc. will now all be housed over here on the new BUILD blog. For anyone hitting this for the first time this blog is basically aimed at chronicling the growth of AOK as a tee brand and me as [...]

…isn’t something you can really gauge from my experience so far. I bet even once you’re rolling it’s still something you can’t fully predict. Seemingly, even the most thought out ideas can be interpreted in ways you never saw coming.

When I launched my original line of tees (seen above) I had a grand plan in [...]

A little story from the ‘I want to start a tee shirt brand’ files..
When I did my first run of tees (2008) I had a client/friend (in retrospect this fact alone should have been a red light to not move ahead) who was in the process of opening a surf/skate shop and wanted to stock [...]

otherwise known as: think before you act (and end up with a name you can’t use)
So, when i started this thing it was supposed to be an offshoot of my freelance design and at the time it made sense to call it ‘A-OK Mart’ since it’d be a store to sell products based on the [...]

There’s definitely times trying to start a brand and making money based decisions that I wish there was a truly business-only minded person within the company. I don’t think it’s out of terms to say artists/designers are generally odd, fickle, short tempered, and mostly all over the place. Having to basically be the one person [...]

An interview I did w/ Hillman over at The Art of Apparel. Originally published here: http://theartofapparel.com/index.php/alrightok-interview/
Here is an interview I just did with Ryan from AlrightOK, he is making all the right moves in my opinion to getting a solid brand off the ground.I wanted to interview him because this line is basically brand new [...]