…isn’t something you can really gauge from my experience so far. I bet even once you’re rolling it’s still something you can’t fully predict. Seemingly, even the most thought out ideas can be interpreted in ways you never saw coming.

When I launched my original line of tees (seen above) I had a grand plan in [...]

Well? If not and you want to start a tee brand you should hop in the car and take a look around their tee section. With all over, over sized screen, and belt printing getting easier to work with and more printers offering it there’s a trend for a lot of new brands coming up [...]

Or more specifically do you have anything to add or do you just want to take up space in an already crowded room?
In just the past 2-3 years it’s gotten substantially easier to start a ‘company’ than when I first started working with apparel and as a result pretty much every week there’s a new [...]

Get it? fresh…Linty Fresh…oh, man. So a little while ago I exchanged some emails with owner, Eric Terry of Linty Fresh, an indie brand that’s been gaining a lot of attention lately about how to build a brand, how to stand out among a thousand people doing the same thing, and how to keep that [...]

otherwise known as: think before you act (and end up with a name you can’t use)
So, when i started this thing it was supposed to be an offshoot of my freelance design and at the time it made sense to call it ‘A-OK Mart’ since it’d be a store to sell products based on the [...]

One of the more confusing things when I did my first run of tees was picking the right blank to print on. I suppose to some extent it’s still kind of confusing until I have a fully defined market that i’m selling too. There in lies the difficulty of picking which blank is the best [...]

An interview I did w/ Hillman over at The Art of Apparel. Originally published here: http://theartofapparel.com/index.php/alrightok-interview/
Here is an interview I just did with Ryan from AlrightOK, he is making all the right moves in my opinion to getting a solid brand off the ground.I wanted to interview him because this line is basically brand new [...]