So as to not type a book i’ll do this list style…just a few things you can avoid your first (or second..or third) time out that I assure EVERY brand big or small has made in some form or another.

Have a point to what you’re doing. New brands lack focus…yes, it’s cool to just want [...]

Well? If not and you want to start a tee brand you should hop in the car and take a look around their tee section. With all over, over sized screen, and belt printing getting easier to work with and more printers offering it there’s a trend for a lot of new brands coming up [...]

Or more specifically do you have anything to add or do you just want to take up space in an already crowded room?
In just the past 2-3 years it’s gotten substantially easier to start a ‘company’ than when I first started working with apparel and as a result pretty much every week there’s a new [...]

A little story from the ‘I want to start a tee shirt brand’ files..
When I did my first run of tees (2008) I had a client/friend (in retrospect this fact alone should have been a red light to not move ahead) who was in the process of opening a surf/skate shop and wanted to stock [...]

otherwise known as: think before you act (and end up with a name you can’t use)
So, when i started this thing it was supposed to be an offshoot of my freelance design and at the time it made sense to call it ‘A-OK Mart’ since it’d be a store to sell products based on the [...]