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Plastisol vs. Waterbased

03.11.09 // Art Dept. + Production // (0)

This is an article i’ve been meaning to get to for awhile but it’s funny because i’m still in the middle of knowing all the ins and outs of the process. I’m not a printer so I don’t have any product names or techniques to shoot out but I’ll expound upon what I already know [...]

Public perception

03.11.09 // Art Dept. + Marketing + Thoughts // (0)

…isn’t something you can really gauge from my experience so far. I bet even once you’re rolling it’s still something you can’t fully predict. Seemingly, even the most thought out ideas can be interpreted in ways you never saw coming.

When I launched my original line of tees (seen above) I had a grand plan in [...]

Why would you want to start a tee shirt company?

03.11.09 // Art Dept. + Industry + Marketing + Production + Video // (0)

Or more specifically do you have anything to add or do you just want to take up space in an already crowded room?
In just the past 2-3 years it’s gotten substantially easier to start a ‘company’ than when I first started working with apparel and as a result pretty much every week there’s a new [...]

Video: Making of a shirt

03.11.09 // Art Dept. + Production + Video // (0)

A brief video walk through of one of our first AOK tees. It should be a pretty good watch from the art perspective and also an insight to how our collaborative process works. The resulting shirt is on sale now!
Makin’ tee shirts!! on Vimeo.

Selling In

03.10.09 // Art Dept. + Thoughts // (0)

There’s definitely times trying to start a brand and making money based decisions that I wish there was a truly business-only minded person within the company. I don’t think it’s out of terms to say artists/designers are generally odd, fickle, short tempered, and mostly all over the place. Having to basically be the one person [...]